New..."Principles of Casino Marketing"
Anthony F. Lucas & Jim Kilby
Written by the authors of the best-selling casino management textbook in the world, “Casino Operations Management.” Authors have more than 40 years of experience in the field, along with 30 years of experience as university professors. The authors were able to incorporate the latest trends in the casino marketing field.
- Introduction to Casino Marketing Topics
- Introduction to Casino Promotion: Premium & General Market Tactics
- Introduction to Slot Clubs
- Introduction to Database Marketing
- Match-play Offers, Promotional Chips, & Vouchers
- Dead Chip Programs
- Discounting Player Losses
- Structuring a Discount Program
- Assessing Deal-making Policies & Practices
- Casino Hosting & Credit Procedures
- Repeater Market Promotions
- Understanding the Contributions of Amenities
- The Marketing Plan: A Property Perspective
Casino Operations Management (2nd Edition)
Jim Kilby, Jim Fox & Anthony Lucas
Available at your local bookstore or on the internet at:
Amazon, Barnes and Noble, Gamblers Book Club
The publisher, John Wiley & Sons
Starting with an exhaustive and extensive history of gambling, this original text will
provide complete coverage on one of the fastest growing industries in the US - the gaming
industry. This practical guide is a must for anyone involved in the management of casinos
and will cover all aspects within these businesses including regulatory control
environments, the games, marketing, organization, cage operations, accounting and
surveillance.